I led a team of developers and designers in creating a game To promote Banana Boat's release Triple Defense for Men. JWT gave us the following assignment: Create a game for touch screens that includes vigorous lotion rubbing on the skin of not-so-hot dudes. Oh, and make it fun! We knew that to engage users, the mechanics would have to be challenging and the overall experience extremely entertaining. We created a game where users race against the clock to cover a hairy stomach or a bald head with Banana Boat sunscreen using their finger. Losers burn, and winners move on to the next level.