MOTION GRAPHICS, ANIMATION, VIDEO PRODUCTION

The Finish Line team from Nike tasked us with debuting the all-new remixed Huaraches. The release was led through retail partners, requiring a global campaign to be created from the ground up.  Working with the amazing team at Nike we crafted a campaign that would share, explore, and empower Gen Zers, the most divergent and oriented generations to date.  Our target audience, Gen Z, never wants to be pinned down to any one discipline, they are completely at ease with being undefined, and unfinished, much like our shoe with seemingly endless variations in styling the shoe truly is a shoe of the empowered divergent, the Rule Breakers.  In the spirit of creating meaningful disruption, a collage style treatment was utilized across all mediums as a creative framework expressing product benefits alongside hero athletes.

Showcasing the variable styling of the Huaraches we utilized a simple endlessly revolving stop-motion treatment to bring the variable styles to life, in one simple piece. Making an impact on both social and in retail.