Netflix and legendary film director David Fincher needed an interactive press-kit to promote the new season of Mindhunter. Leaning on interactivity and mystery, I helped create a digital light box where select members of the press could sift through hundreds of film slides to uncover clues to what’s to come in the next season of the hit Netflix series.
Role: Art Director, UX/UI, Motion & Web Designer
Each journalists was given a special link for their publication to access the 200 press photos. But like every good mystery, there was a twist. With so many photos to sift through, each journalist had to make their selection of just 8 photos within 90 minutes before the link expired. To make the experience even more cryptic, visitors that viewed over 60 photos within the time frame were presented with a special trailer as an easter egg. The subtle flickering of the light box and the show's dissonant soundtrack in the background help push the eerie feeling of hunting serial killers in this interactive press kit.